The Ballad of The Croix Boixs
In the early months of 2017, my LaCroix addiction was out of control and my roommate Kinzie quickly tired of the empty cans and boxes covering our apartment. We soon realized that we had no choice but to turn my problem into dank content.
“Dang these kids are geniuses!” - LaCroix’s CEO Probably
It took a matter of days for the page to get the attention of LaCroix Sparkling Water, and our following ran up 1000 or so followers. Our DMs and Tags were starting to fill up with pictures of followers smashing seltzers like their life depended on it, hoping to get featured on the page.
Rather than just repost their content, we thought, “heck, lets remix what they’re sending in to make it just a bit more edgy.” So I threw together some things in premiere and we ended up with this.
Thousands more followers flooded in. The submissions piled up faster and faster.
“How overboard should I be going with these edits?” I asked.
“Yes,” replied Kinzie.
Our niche sparkling water themed content star ascended so rapidly that it stoked the envy of other sparkling water themed instagram accounts. One of them went so far as to publicly decry our brand.
So I replied the only way I knew how:
Needless to say, that shot our engagement up quickly and made our rabid fan base hungry for more.
